Pimpan Seoul Session: Brand Launch in Seoul

In March 2026, Pimpan reached a new milestone in its international development with its first event in Seoul: the Pimpan Seoul Session.

Conceived as an intimate encounter between the brand and its local community, the event took place in Itaewon, at the heart of Seoul’s creative scene.

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A meeting point between fashion and community

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True to its approach, Pimpan envisioned a deliberately intimate format: a small group of guests selected for their aesthetic sensibility and affinity with the brand’s universe.

Creatives, tastemakers, and fashion enthusiasts gathered to experience the pieces, try them on, and connect.

Dogs, at the center of the experience, embodied a wardrobe designed as a natural extension of their owners’ style.

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A fashion-led vision of dogwear

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Through this first activation in Seoul, Pimpan reaffirms its ambition to redefine dogwear: not as a purely functional product, but as a true fashion object.

The silhouettes presented highlighted the brand’s wardrobe: ribbed cotton essentials, technical outerwear, and Italian leather accessories.

Layering, a signature of Pimpan, naturally emerged: a tank top under a puffer vest, a harness structuring the silhouette, a leash extending the gesture.

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Seoul: a key market for Pimpan

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Seoul stands today as one of the most dynamic capitals in fashion and visual culture.

This first event marks the beginning of a dialogue with a market that is demanding, creative, and highly receptive to hybrid approaches between fashion and lifestyle.

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Towards an international presence

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The Pimpan Seoul Session opens a new chapter for the brand.

Through local collaborations, retail development, and creative activations, Pimpan continues its expansion with a clear ambition: to establish dogwear within the global landscape of contemporary fashion.